The story is about coke ad during the 1950's. It talked about the audience it was the soldiers. It also tell how had America was back in those times.
Advertisements R Us By: Melissa Rubin
In
Advertisements R Us she talks about coca-cola ads. The coca-cola ad shows some evidence that it
is geared towards a certain audience like white males and females. It includes
blue collar workers in casual clothing, servicemen in uniform, and businessmen
in suits, these were seen as the typical white roles. This placement of the ad
tells us a lot about the 1950's. The ad tells us that in America there was a lot
of racial prejudice going on in the 1950s in America. In the older times this
ad used white people in the white jobs and things that they would relate to in
order to target this auidence. Coca-Cola valued patriotism at this time, Rubin
said “The ad was ment to inspired
similar positive feelings about there product.’’ With World War II ended, and the Korean War
going on, this ad was to bring Americans
together by pointing out the coke machine, the factory, and sky scrapper was
poping up all across american to make it’s audience think of Coke when they
think of certain jobs and especially America. The 1950’s, even though it was more
diverse than in previous years, it wasn’t deverse when it came to certain
things, especially when it came to advertising certain products. Most
companies, boards, and manufacturing heads were made up of white heads, even
the advertising industry, so it was only natural for them to only think of
advertising to people like themselves and seek the opinion of people that look
like them. Today's advertising still uses
targeted advertising but it creates many
ads, even in other languages, to target as many people as possible and
to show togetherness, which was lacking in the older ads. Many of the Coke ads still show patriotism
and tries to put America at the front of your mind.
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